Sylt is one of Germany’s most popular holiday destinations, but the competition between the various seaside towns and spa resorts on the North and Baltic Sea coasts is fierce. With this in mind, the tourist board of Wenningstedt-Braderup asked us to raise the spa resort’s profile. Together, we honed the image of Wenningstedt as a family destination.
Instead of investing in a public image campaign, we established a lasting emotional anchor in the village of Wenningstedt: InselCircus. With an exciting program that lets the entire family join in, InselCircus not only gives children and their parents lasting memories, but also ensures that more and more families choose Wenningstedt for their vacation.
Our client Henning Sieverts, CEO of the local tourist board