UNDERSTANDING NEEDS. AWAKENING NEEDS.
From target group insights to strategy. From the message to the campaign. We give companies and products an identity and create unique brand experiences that speak to both hearts and minds.
CASE STUDY
AN ANCHOR EXPERIENCE GIVES A RESORT THE EDGE
How does a resort become the number-one choice for family vacations?
Sylt is one of Germany’s most popular holiday destinations, but the competition between the various seaside towns and spa resorts on the North and Baltic Sea coasts is fierce. With this in mind, the tourist board of Wenningstedt-Braderup asked us to raise the spa resort’s profile. Together, we honed the image of Wenningstedt as a family destination.
Instead of investing in a public image campaign, we established a lasting emotional anchor in the village of Wenningstedt: InselCircus. With an exciting program that lets the entire family join in, InselCircus not only gives children and their parents lasting memories, but also ensures that more and more families choose Wenningstedt for their vacation.
“Given the tough competition between spa resorts, MIGNON has successfully positioned us as a family-friendly destination.”
Our client Henning Sieverts, CEO of the local tourist board
FACTS
- Logistics: seasonal assembly and dismantling of the tents
- Successful operation for more than 15 years, with MIGNON taking full management responsibility
- To date, more than 18,000 children have taken part in the InselCircus program.
A circus experience for Wenningstedt
All touchpoints harnessed: from the guest book to experience design
In-house educational team ensures the perfect accompanied vacation
A clear message: “a program for the whole family”
Educational